BUSINESS CAPABILITY - Advertising
| Description | EN: Involves creating and executing promotional strategies to boost brand awareness, engage audiences, and drive business growth. It combines digital and traditional media, utilizing targeted approaches and creative campaigns to ensure consistent communication, optimize resources, measure outcomes, and align with business goals while strengthening brand positioning. FR: Implique la création et l'exécution de stratégies promotionnelles pour accroître la notoriété de la marque, engager les audiences et stimuler la croissance de l'entreprise. Elle combine les médias numériques et traditionnels, en utilisant des approches ciblées et des campagnes créatives pour garantir une communication cohérente, optimiser les ressources, mesurer les résultats et s'aligner sur les objectifs commerciaux tout en renforçant le positionnement de la marque. |
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| Name (FR) | Publicité |
| Classifying categories | 
Operational Marketing |
| Parent Maps | 
Operational Marketing Services (from: 
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |
TREE VIEW
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AdvertisingInvolves creating and executing promotional strategies to boost brand awareness, engage audiences, and drive business growth. It combines digital and traditional media, utilizing targeted approaches and creative campaigns to ensure consistent communication, optimize resources, measure outcomes, and align with business goals while strengthening brand positioning.
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Campaign Management
Manages the entire lifecycle of marketing campaigns, from planning and execution to performance analysis. It ensures message consistency, optimal use of resources, and effective tracking of outcomes, enabling businesses to engage audiences, achieve marketing objectives, and refine future efforts.
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Digital Advertising
Involves creating, managing, and optimizing online ads across digital platforms like social media, search engines, and websites. It uses targeted placements, data analytics, and engaging formats (e.g., display, video ads) to maximize audience reach, improve engagement rates, and deliver measurable outcomes that contribute to business growth.
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Traditional Advertising
Promotes products and services through established offline mediums, including print, TV, radio, and outdoor signage. It combines creative storytelling with strategic placement to build brand awareness, foster trust, and connect with diverse audiences in both local and broad market segments.
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