BUSINESS CAPABILITY - Product Portfolio Management
| Description | EN: Entails strategically managing and optimizing a collection of products to align with enterprise goals and market demands. This capability involves evaluating and prioritizing products based on performance, profitability, and market potential. By ensuring the product portfolio supports overall business objectives, it helps drive growth and adapt to changing market conditions. FR: Implique la gestion et l'optimisation stratégiques d'une collection de produits pour les aligner sur les objectifs organisationnels et les demandes du marché. Cette capacité implique l'évaluation et la priorisation des produits en fonction de leur performance, de leur rentabilité et de leur potentiel de marché. En veillant à ce que le portefeuille de produits soutienne les objectifs globaux de l'entreprise, elle aide à stimuler la croissance et à s'adapter aux conditions de marché changeantes. |
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| Name (FR) | Gestion du portefeuille de produits |
| Classifying categories | 
Product Management |
| Parent Maps | 
Product Management Services (from: 
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |
TREE VIEW
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Product Portfolio ManagementEntails strategically managing and optimizing a collection of products to align with enterprise goals and market demands. This capability involves evaluating and prioritizing products based on performance, profitability, and market potential. By ensuring the product portfolio supports overall business objectives, it helps drive growth and adapt to changing market conditions.
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Product Documentation
Encompasses the creation and maintenance of detailed documentation, including technical specifications, user manuals, and product information. It supports clear understanding and effective use by providing essential references for users and stakeholders, and aids in future development and troubleshooting.
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Product Maintenance and Support
Includes providing continuous support, updates, and maintenance to address issues, implement enhancements, and keep the product current and operational. It ensures the product meets evolving needs, maintains optimal performance, and adapts to changes in the market or regulatory environment.
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Product Portfolio Analysis & Optimization
Enhances profitability and market relevance by refining the product mix. It involves analyzing performance data, strengths, weaknesses, customer needs, and market trends to adjust product offerings and resource allocation. This capability ensures that the product portfolio aligns with strategic goals, maximizes overall value, and maintains competitive advantage.
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Schedule & Resource Allocation (*)
Encompasses planning, organizing, and controlling initiative timelines along with proper allocation and optimization of resources such as personnel, equipment, and finances. This capability encompasses creating initiative schedules, defining milestones, resolving conflicts or constraints in resource allocation, and managing dependencies. It ensures timely initiative delivery, monitors progress against timelines, and adjusts schedules to optimize initative efficiency and meet objectives within the enterprise's operational framework.
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Stakeholder Management (*)
Involves identifying, engaging, and communicating with initiative stakeholders. This capability includes analyzing stakeholder interests, managing expectations, fostering relationships, and addressing concerns to ensure their active involvement and support throughout the initiative lifecycle. It aims to enhance initiative transparency, mitigate risks related to stakeholder engagement, and optimize project outcomes by aligning stakeholder needs with initiative objectives.
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