CATEGORY - Strategic Marketing
| Description | EN: Strategic Marketing comprises the people, processes, systems, data, technology, policies, and associated capabilities that focuses on long-term goals, overall direction, and positioning in the market. It involves high-level planning and decision-making that aligns marketing activities with the broader business objectives. FR: La catégorie Marketing stratégique comprend les organisations, processus, systèmes, données, technologies, règlements et capacités correspondantes qui se concentrent sur les objectifs à long terme, l'orientation générale et le positionnement sur le marché. Elle implique une planification et une prise de décision de haut niveau qui alignent les activités marketing sur les objectifs globaux de l'entreprise. |
|---|---|
| Name (FR) | Marketing stratégique |
| Parent Schema | 
Activity Domains |
| Packaging Library | 
Enterprise Operations |
TREE VIEW
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Strategic Marketing
Strategic Marketing comprises the people, processes, systems, data, technology, policies, and associated capabilities that focuses on long-term goals, overall direction, and positioning in the market. It involves high-level planning and decision-making that aligns marketing activities with the broader business objectives.
MAP VIEW
Strategic Marketing
ROOT CAPABILITIES
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Offer ManagementInvolves creating, managing, and optimizing product or service offerings to effectively meet customer needs and market demands. This capability focuses on developing competitive and attractive offers, ensuring they are well-aligned with market trends and customer preferences. By continuously refining these offerings, it enhances market positioning and drives customer satisfaction.
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Bundling and Packaging
Focuses on creating product bundles and attractive packaging to enhance perceived value and drive sales. This capability involves combining multiple products or services into a single offer, designing innovative packaging, and promoting these bundles effectively. By offering bundled products and appealing packaging, it aims to increase customer satisfaction and encourage higher sales through perceived added value.
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Offer Configuration
Entails designing and defining the specifics of product offers, such as terms, conditions, and features. This capability customizes offers to cater to various customer segments, creating compelling value propositions. By ensuring that offers are clear and attractive, it enhances their appeal and effectiveness in meeting the diverse needs of customers.
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Pricing Strategy (*)
Involves establishing and adjusting the pricing approach for products and services to align with market demands, competitive positioning, and customer value perceptions. This capability takes into account factors like cost, market conditions, and competitor pricing. By optimizing these elements, it aims to enhance profitability and market share, ensuring that pricing is both competitive and reflective of the product's value.
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Product Segmentation (*)
Involves dividing products into distinct segments based on customer needs, preferences, demographics, and other relevant criteria. This capability enables the creation of tailored marketing strategies and offers that specifically address the unique requirements of different target audiences. By aligning products with distinct customer segments, it enhances relevance and effectiveness in meeting market demands.
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CAPABILITY INVENTORY
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Brand Management
Encompasses the activities and strategies involved in building, managing, and promoting a brand to elevate its reputation and value in the marketplace. This capability focuses on creating a strong brand identity, ensuring consistent messaging, and implementing promotional efforts. By effectively managing these elements, it enhances brand recognition, fosters customer loyalty, and supports overall business growth.
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Bundling and Packaging
Focuses on creating product bundles and attractive packaging to enhance perceived value and drive sales. This capability involves combining multiple products or services into a single offer, designing innovative packaging, and promoting these bundles effectively. By offering bundled products and appealing packaging, it aims to increase customer satisfaction and encourage higher sales through perceived added value.
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Market Research and Analytics
Involves gathering, analyzing, and interpreting market data to drive strategic decisions and refine marketing strategies. It encompasses data collection, rigorous analysis, and extracting actionable insights into consumer behavior, competitor actions, and market trends. These insights enable enterprises to identify growth opportunities, optimize marketing efforts, and allocate resources effectively, fostering competitive advantage and sustainable growth in target markets.
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Offer Configuration
Entails designing and defining the specifics of product offers, such as terms, conditions, and features. This capability customizes offers to cater to various customer segments, creating compelling value propositions. By ensuring that offers are clear and attractive, it enhances their appeal and effectiveness in meeting the diverse needs of customers.
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Offer Management
Involves creating, managing, and optimizing product or service offerings to effectively meet customer needs and market demands. This capability focuses on developing competitive and attractive offers, ensuring they are well-aligned with market trends and customer preferences. By continuously refining these offerings, it enhances market positioning and drives customer satisfaction.
-
Bundling and Packaging
Focuses on creating product bundles and attractive packaging to enhance perceived value and drive sales. This capability involves combining multiple products or services into a single offer, designing innovative packaging, and promoting these bundles effectively. By offering bundled products and appealing packaging, it aims to increase customer satisfaction and encourage higher sales through perceived added value.
-
Offer Configuration
Entails designing and defining the specifics of product offers, such as terms, conditions, and features. This capability customizes offers to cater to various customer segments, creating compelling value propositions. By ensuring that offers are clear and attractive, it enhances their appeal and effectiveness in meeting the diverse needs of customers.
-
Pricing Strategy (*)
Involves establishing and adjusting the pricing approach for products and services to align with market demands, competitive positioning, and customer value perceptions. This capability takes into account factors like cost, market conditions, and competitor pricing. By optimizing these elements, it aims to enhance profitability and market share, ensuring that pricing is both competitive and reflective of the product's value.
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Product Segmentation (*)
Involves dividing products into distinct segments based on customer needs, preferences, demographics, and other relevant criteria. This capability enables the creation of tailored marketing strategies and offers that specifically address the unique requirements of different target audiences. By aligning products with distinct customer segments, it enhances relevance and effectiveness in meeting market demands.
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Pricing Strategy (*)
Involves establishing and adjusting the pricing approach for products and services to align with market demands, competitive positioning, and customer value perceptions. This capability takes into account factors like cost, market conditions, and competitor pricing. By optimizing these elements, it aims to enhance profitability and market share, ensuring that pricing is both competitive and reflective of the product's value.
-
Product Segmentation (*)
Involves dividing products into distinct segments based on customer needs, preferences, demographics, and other relevant criteria. This capability enables the creation of tailored marketing strategies and offers that specifically address the unique requirements of different target audiences. By aligning products with distinct customer segments, it enhances relevance and effectiveness in meeting market demands.