BUSINESS CAPABILITY - Lead Generation
| Description | EN: Focuses on identifying and engaging potential customers, guiding them from initial contact to becoming qualified prospects. By utilizing targeted outreach strategies, this capability nurtures leads through stages of awareness and interest, creating a seamless transition into the sales pipeline for further engagement and conversion. FR: Se concentre sur l'identification et l'engagement des clients potentiels, les guidant depuis le premier contact jusqu'à devenir des prospects qualifiés. En utilisant des stratégies de prise de contact ciblées, cette capacité nourrit les prospects à travers les étapes de sensibilisation et d'intérêt, créant une transition fluide vers le pipeline de vente pour un engagement et une conversion ultérieurs. |
|---|---|
| Name (FR) | Génération de prospects |
| Classifying categories | 
Operational Marketing |
| Parent Maps | 
Operational Marketing Services (from: 
Enterprise Operations) |
| Packaging Library |
Enterprise Operations |
TREE VIEW
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Lead GenerationFocuses on identifying and engaging potential customers, guiding them from initial contact to becoming qualified prospects. By utilizing targeted outreach strategies, this capability nurtures leads through stages of awareness and interest, creating a seamless transition into the sales pipeline for further engagement and conversion.
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Funnel Management
Involves managing and optimizing the customer journey through various stages of the sales funnel. This includes tracking leads, nurturing them, and ensuring that they progress through awareness, interest, consideration, and conversion phases to maximize sales opportunities.
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Outbound Prospection
Focuses on proactively reaching out to potential leads at the beginning of the sales cycle. Sales Development Representatives take charge of creating and executing prospecting sequences, such as cold calls, emails, and social outreach, to uncover new business opportunities and generate qualified leads for the sales team.
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